SPORT IS NOT A GAME.
IT'S LIFE.
BRAND
INSPIRATION: Passion, talent, competitiveness, challenges and results.
Since its inception, Jaked has offered top athletes and all serious swimmers technical and high-performance swimwear for improving their performance. Comfort, confidence and technicity. Jaked sets the highest standards for its products. It does this by continually investing in the research and development of new materials and design technologies and monitoring the entire production process. However, getting the best results also means constantly putting products to the test. To accomplish this, Jaked products are laboratory conceived and then pool-tested with the cooperation of top international competitive swimmers. Jaked shares a common philosophy with these athletes: It's not just about sports, it’s about life. It's about the constant drive to improve and overcome one's limits whatever the starting point.
COMPANY
HISTORY
Jaked is an Italian company founded in 2008.
It made a clamorous debut in the swimming world by introducing the Jaked "Super-body J01", a revolutionary suit with two innovative features: (1) an advanced technological design using thermo-welding to eliminate seams and offer maximum comfort and (2) a high performance, 100% polyurethane-based fabric to reduce drag. The Jaked "Super-body J01" transformed the world of competitive swimming and thrilled fans by setting unprecedented performance standards. At the world Aquatics Championships in Rome in August 2009, approximately 68% of the competing athletes wore a Jaked suit. A total of 17 world records were set by athletes in Jaked suits across various competitive categories. Also, 37 out of a total 104 individual medals were won by swimmers wearing Jaked suits and 17 of these were gold medallists. In 2012, a new phase began with the opening of the first Jaked franchises. This marked a new direction with regard to Jaked products and corporate strategy. The aim was to expand beyond the world of swimming. Beside swim suits and accessories, new collections were added in the areas of triathlon, running, fitness and general active and beach wear. All these collections reflect the company's continuing passion and constantly advancing technological expertise.
TECHNOLOGY FOR SPORTS
Our aim is just to enhance the amazing things your body can already do.
JAKED REVOLUTION
Cutting-edge textile engineering and constructive technology, two principles underlining the entire range of Jaked competition swimsuits. The same which already featured in the first Jaked swimsuit, the “Super Body J01”.
It was 2008, and Jaked entered swimming history during the Bejing Olympics with an innovative unprecedented swimsuit. Then,as now, on this basis, the entire competition line begins with the research,passes through the development and prototyping, to testing in the pool. With the creation of a diverse range of competition swimsuits, in order to cater to all styles.
TEXTILE TECHNOLOGY
Jaked uses Smart fabrics, exclusive fabrics which represent the cutting–edge in textiles
applied to sport. For each competition swimsuit the R&D Department at Jaked
develops a different product in the laboratory. Based on the most advanced
nanotechnologies it designs a different architecture of the garment.
To conclude, the swimsuit is enriched by finishes that make the most of the kinetics of surfaces to boost performance.
THE “ACQUAsuACQUA” EFFECT
All Jaked textiles undergo the exclusive ACQUAsuACQUA treatment developed by J-Lab. This process is able to establish an ordered structure of micro-grooves on the fabric which are ideal to reduce the contact time between the water molecules and the surface of the garment.
This helps water dispersion (asymmetrically and in different directions); to reduce its absorption by the textile; to improve the “sliding” movement of the swimsuit. The water molecules remain on the external surface of the garment, creating a film which helps the ACQUAsuACQUA slide effect!
MADE IN ITALY DNA
Jaked is an Italian brand: Italian technology and know-how are in its DNA.
The entire range of competition swimsuits is created, engineered and in most cases even produced in Italy, with materials and assembly techniques focused on the most advanced tradition.
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